Venturist
People can’t share a full journey with friends because current platforms separate photos, locations, and stories instead of combining them into one experience.
One of my favorite hobbies is going on long walks. Sometimes, I find hidden coffee shops or secret graffiti. However, there is no way to keep all my experiences together—the photos, stories, and locations. This is an app solves that problme.
Venturist is an app for urban explorers. It combines an interactive memory map with journaling tools, helping users document and share experiences, discover unique, lesser-known places and plan their next adventure.
Problem
How can people document different details about and adventure and easily share them with their friends?
Outcome
A mobile app that lets users create and organize photo collections with notes, linked to specific routes and locations.
Role
Product Designer
Product
Mobile application
Time
2 weeks
Final Screens
Each service is introduced in a different screen
One of the main solutions we incorporated was introducing an overview of Flikshop's services in the beginning of user journey,
Once users create an account, each service is introduced on a dedicated page, guiding them to the features they want to explore.
Services are accessible through the main app button
In Home Page, we designed a single app button that allows access to all three services, and an introductory tutorial directs users to the information and services they need.
Guerrilla research
with 10 participants
I interviewed 10 people to understand how people suggest places to others. The interviews will focus on the tools and media they use, the context of the recommendation (e.g., spontaneous vs. planned), and how they organize or explain the information.
Research
Self-observation
Another fun activity I did was to document how I interact with my phone throughout the day. Here's what it made me understand:
Information should be concise and easily scannable
Easily editable galleries
High-contrast colors for visibility
Use large, tappable buttons to reduce interaction effort
Synthesizing interview insights and secondary research, I identified key issues people are facing currently:
Too many apps – People have to switch between maps, messages, and photos to share a journey.
No clear way to organize – It’s hard to show the order of places or create a clear path.
Missing the story – It’s easy to forget to explain why each place matters or what happened there.
User personas
This is where ChatGPT was extremely helpful. I started by using prompts to analyze competitors. This helped the system better understand my target users. Then, I used ChatGPT to create different user scenarios and stories. This allowed me to understand the ways people might use the app that I hadn’t considered.
Design Opportunities
Through the research process, I identified these key insights as the most significant design opportunities, offering clear areas where the product can add value and address user needs effectively:
• Create a detailed planning feature which allows users to mark spots and calculate a route.
• Create a collection of past and future adventures that is easily accessible and editable.
• Simple user flow for sharing walks with friend
Information Architecture
Using AI to create the information architecture was challenging. I tried various prompts, but they missed access to key features in the home pages and connection between the main pages . Eventually, I designed it myself to accurately represent the app's structure.
I drew the wireframes and knew what each component looked like and where to place them.
Design system
I decided to design the app's interface with basic colors to allow and encourage users to post more pictures and videos of their activities. These pictures will give life to each screen and create a unique identity for each person's account.
Final Screens
After the discovery and design phase I created the high-fidelity screens
